Business strategist with 8+ years of experience in marketing, CRM, and cross-functional team leadership. Skilled at developing and executing data-driven initiatives to boost customer engagement, increase revenue, and move projects seamlessly from the planning and design phase to implementation and completion. Armed with an MBA from Rotman and an analytical background in physics, Maliha brings a global perspective and collaborative working style to deliver successful business milestones—a Canadian Permanent Resident, fluent in 5 languages.